These days business houses are stockpiling a huge amount of data which is often considered as the precious asset for the organization. It is surprising to know that more than 90% of the data which is available in nowadays has been developed in the last two years. In earlier days, due to the scant knowledge, the companies didn’t know how to extract the meaningful and relevant information from this stored data. But the advent of data analytics has successfully bridged the gap between the company and this non-glossy data.
So, it can be concluded that the data analytics has completely changed the vision of the companies and by using the comprehensive business analytics, the companies can take the right decisions which will help them to surpass their contenders. Hence, the organizations are accentuating on data analysis which is extracted from raw data by specialized computer programs and are cultivating their employees regarding how to habituate and advertise the information that they are getting from these organized data.
Since the importance of data analytics is flourish day by day, hence the companies are appointing the sagacious professionals who will provide the company with the wider insights of the structured data. A data scientist will be responsible for designing and implementing various processes and different layouts for the complex and large-scale datasets that are basically used for modelling, data mining, and various research purposes.
What are the core responsibilities of a data scientist? Why they became an integral part of every business?
Need to take care of those data which affect the organization most: A data scientist’s core job is to identify the most relevant data which will help the organization to make the right decisions so that they can proliferate their business and growth. A data scientist usually dives into the pool of data and with his expertise and knowledge, he used to find all the imperative information and ignores other irrelevant data so that the company can take the apt decisions quickly. Suppose a company deals with mobile phones, then they should try to find out who are using their phones currently? How can they find more users like them? Only a pedantic data scientist can answer these questions and hence, the companies are employing more data scientists into their core team.
Need to show data in such a way that anyone can understand it: Though a data scientist should be well-equipped with all the technical and machine languages like R, Python, etc., but he should present the data in a proceeding and simpler way so that even a layman can understand the insight from the data. A data scientist should never show a regression analysis or a plot from R because only a few people have an sufficient knowledge regarding these. Rather he should present the data in a story telling way which consists of simple slides and visuals instead of numbers. Visualizing and communicating data are equally important, specially for the nascent companies who are making the data-driven decisions for the very first time or the companies where these professionals are showed as people who help others making data-oriented decisions. In this way, everyone in a company should understand which portions or departments of the company need further improvement.
Help in the promotions and other marketing strategies: A data scientist will also work harmonious with the marketing team and helps the company to conduct the fruitful campaigns and promotions which will enhance the sales and profit. If a mobile company has an idea who are their most engaged customers, then a data scientist will help the company to see what campaigns those members liked the most or what made them get involved so closely with the brand? By assess all these questions, a company can design their promotional campaigns and other marketing strategies in such a way which will help them in intensify their customer base and visibility.
It would be an laborious job to describe what are the actual job roles of a data scientist within a few words. Apart from having a proficient knowledge of technical, a data scientist must know how to create directives from the data, and how to present the data in a story telling way. Nowadays, along with the marketing and service teams, these professionals are also the pillars of the company for its exploration. Hence, the companies are commissioning more data scientists into its team so that it can go beyond its competitors in the market.
Sarena George working as a Digital Marketing Expert for Chi Square Academy. The Academy provides different courses in Data Analytics and other courses that meets to trend of job from time to time.